For property & real estate

Growth for property where the list is the business.

Few transactions, long gaps, high value. YOUGTM sequences the plays that keep you top of mind for years: area authority, valuation capture, nurture that doesn't annoy and a referral loop from past clients.

Free all August · no card · full access. We read your site first, then ask only what's still missing.

[01] What's actually stuck

Sound familiar?

These are the three we hear most from teams like yours.

Leads go cold in the gap

Someone enquires eighteen months before they move and nobody stays in touch.

Every agent's marketing looks identical

Same portal listings, same stock photos, same claims about local knowledge.

Past clients disappear

The best source of referrals gets no contact after completion.

[02] The plays

Six moves you'd start with

Pulled from the library, in roughly the order they compound.

01

Area authority pages

One genuine page per area: prices, schools, transport, what actually sold. Ranks for years.

Tool: Your siteMetric: Organic enquiries per area

02

Valuation capture tool

An instant estimate in exchange for details. Highest-intent lead magnet in property.

Tool: A valuation widgetMetric: Valuations requested

03

Long nurture that earns opens

Quarterly area updates with real numbers, not a monthly listing dump.

Tool: Your CRMMetric: Enquiries from the list

04

Past-client referral loop

A check-in at six and twelve months post-completion, with a specific ask.

Tool: Your CRMMetric: Referred instructions

05

Video walkthroughs as standard

Vertical, agent-narrated, on the listing and social. Cheap to make, hard to ignore.

Tool: Your phoneMetric: Views and viewings booked

06

Portal listing hygiene

Photos, floorplans, first line and price banding decide whether anyone clicks.

Tool: Rightmove / ZillowMetric: Clicks per listing

[03] The money

What this costs to run

Most of the early track is time, not spend.

Month one

$0–150

Area pages and video are time only.

Month two

$300–800

Valuation tool and email platform.

Where it goes first

Area pages

They keep working for years.

Publish your first real area page this week — it will still be generating enquiries in three years.

Six here. Five hundred in the product.

Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.

Free all August · no card · full access. We read your site first, then ask only what's still missing.