For B2B services & consulting
Growth for expertise businesses that sell trust, not clicks.
Long cycles, few buyers, high value. YOUGTM sequences the plays that build credibility with a small named market: point of view, targeted outbound, proof and the network effects of being visibly good.
Free all August · no card · full access. We read your site first, then ask only what's still missing.
[01] What's actually stuck
Sound familiar?
These are the three we hear most from teams like yours.
A handful of buyers, no way to reach them
Your total market is two hundred companies and ads are the wrong instrument.
Everything comes from one relationship
One partner's network carries the whole pipeline and everyone knows it.
Long cycles make marketing feel pointless
Nine-month deals mean nobody can tell what worked.
[02] The plays
Six moves you'd start with
Pulled from the library, in roughly the order they compound.
01
Named account list
Write down the two hundred companies. Everything you do is aimed at that list, not the internet.
02
A point of view worth disagreeing with
One argument you'll defend publicly. Generic thought leadership buys nothing.
03
Multi-thread outbound
Email, LinkedIn and a warm intro path per account, not a single cold sequence.
04
Proof with numbers in it
One result story per engagement, with the figure the client actually cares about.
05
Referral engineering
Ask at the moment of delivered value, with a specific name in mind. Never a vague ask.
06
Small-room events
A dinner or roundtable for eight of the named accounts beats a webinar for four hundred.
[03] The money
What this costs to run
Most of the early track is time, not spend.
Month one
$0–200
List building and research.
Month two
$400–1,200
Outbound data, one small event.
Where it goes first
The named list
Before any content or ads.
Build the named account list this week — a plan without it is just publishing into the void.
Six here. Five hundred in the product.
Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.
Free all August · no card · full access. We read your site first, then ask only what's still missing.