For ecommerce & DTC

Growth for stores where margin decides.

YOUGTM reads your catalogue, price points and offers, then ranks the plays by what your margin can actually carry — retention and creative before you pour more into acquisition.

Free all August · no card · full access. We read your site first, then ask only what's still missing.

[01] What's actually stuck

Sound familiar?

These are the three we hear most from teams like yours.

CAC keeps climbing and margin doesn't

Acquisition costs rise every quarter while the AOV stays where it was two years ago.

Creative is the bottleneck, not budget

The same three ads have been running for months because producing more feels like a production shoot.

Buyers arrive once and vanish

No post-purchase flow, no replenishment nudge, no reason to come back before they forget you.

[02] The plays

Six moves you'd start with

Pulled from the library, in roughly the order they compound.

01

Creative volume system

Ten angles a week from the same product, hooks pulled from real reviews. Volume beats polish in the feed.

Tool: YOUGTM creative factoryMetric: Hook rate / thumbstop

02

Post-purchase flow that sells the second order

Delivery-day and day-21 emails timed to your consumption cycle, not to a template.

Tool: KlaviyoMetric: Repeat rate at 90 days

03

Offer and bundle maths

Raise AOV with a bundle that protects margin instead of another sitewide discount.

Tool: Shopify + a spreadsheetMetric: Contribution margin per order

04

UGC-for-product pipeline

Seed products to micro-creators for usage rights. Cheapest ad library you'll ever build.

Tool: Instagram DMs + a simple briefMetric: Assets per $100 seeded

05

Product page proof rebuild

Reviews, sizing, delivery and returns answered above the fold. Conversion lift with no traffic cost.

Tool: Your theme editorMetric: PDP conversion rate

06

Marketplace and comparison surfaces

Google Shopping feeds, Amazon and category roundups where the buyer is already comparing.

Tool: Merchant CenterMetric: Blended ROAS

[03] The money

What this costs to run

Most of the early track is time, not spend.

Month one

$0–200

Flows and PDP work cost time, not spend.

Month two

$500–2,000

Paid scales only after creative volume.

Where it goes first

Retention flows

They fund the ad account.

Fix the post-purchase flow first — it pays for the ads you want to run next.

Six here. Five hundred in the product.

Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.

Free all August · no card · full access. We read your site first, then ask only what's still missing.