For mobile apps
Growth for apps where the store page is the funnel.
Installs are cheap to buy and easy to waste. YOUGTM sequences the plays that get you found, converted and retained: store optimisation, onboarding, notification craft and the reviews that pull the whole thing up.
Free all August · no card · full access. We read your site first, then ask only what's still missing.
[01] What's actually stuck
Sound familiar?
These are the three we hear most from teams like yours.
Installs come in, nobody stays
Day-7 retention is a rounding error and paid acquisition just makes the leak faster.
Nobody finds you in the store
No keyword strategy, screenshots that explain nothing and a subtitle that wastes the space.
The paywall was set once and never touched
Price, timing and framing have never been tested against each other.
[02] The plays
Six moves you'd start with
Pulled from the library, in roughly the order they compound.
01
Store listing optimisation
Keywords in the title and subtitle, screenshots that sell the outcome, a localised first line.
02
Onboarding to first value
Cut every screen that isn't required to reach the moment the app becomes useful.
03
Review engine at the right moment
Prompt after a success moment, never on launch. Rating drives both ranking and conversion.
04
Notification craft, not volume
Three high-signal notifications beat daily noise and a permanent opt-out.
05
Paywall experiments
Test timing, framing and price as three separate variables, one per cycle.
06
Creator seeding
Ten small creators in your niche using the app beats one big paid post.
[03] The money
What this costs to run
Most of the early track is time, not spend.
Month one
$0–200
ASO work and analytics free tiers.
Month two
$400–1,500
Paywall tooling and a small creator budget.
Where it goes first
Store listing
It multiplies every other channel.
Rewrite the store listing this week — it makes every install you ever buy cheaper.
Six here. Five hundred in the product.
Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.
Free all August · no card · full access. We read your site first, then ask only what's still missing.