For pre-launch founders
Growth before you have a single user.
Most growth advice assumes traffic, a list and retention data. You have none of it. YOUGTM strips those plays out and sequences the ones that work at zero: audience, proof, waitlist and launch.
Free all August · no card · full access. We read your site first, then ask only what's still missing.
[01] What's actually stuck
Sound familiar?
These are the three we hear most from teams like yours.
Every playbook assumes users you don't have
Retention emails, referral loops and ad tests are useless with an empty database.
Building in silence
Six months of product with no audience means launch day is a coin flip.
No proof, so no trust
Nothing to point at when someone asks whether this actually works.
[02] The plays
Six moves you'd start with
Pulled from the library, in roughly the order they compound.
01
Build-in-public cadence
Three posts a week showing the actual work. The audience compounds while the product does.
02
Waitlist with a reason to share
Position, early access tiers, or a referral jump. A form alone converts and then dies.
03
Ten design partners
Hand-picked, hand-onboarded, free. They become your case studies and your roadmap.
04
Community presence before the ask
Answer questions in the communities your buyer lives in for weeks before you mention the product.
05
Launch surface stack
Product Hunt, Hacker News, directories and newsletters, sequenced so one launch feeds the next.
06
Pre-sell before you build more
Take money or a signed LOI for the next feature. Nothing validates like a card.
[03] The money
What this costs to run
Most of the early track is time, not spend.
Month one
$0
Audience and design partners cost time only.
Month two
$0–200
Landing page and email tooling.
Where it goes first
Audience
Not ads. You have nothing to retarget.
Start the build-in-public cadence now — it's the only asset that compounds before launch.
Six here. Five hundred in the product.
Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.
Free all August · no card · full access. We read your site first, then ask only what's still missing.