For marketplaces
Growth when you have to feed both sides at once.
Marketplaces break when one side outgrows the other. YOUGTM works out which side is short in your model and sequences supply, demand and liquidity plays in the right order instead of all at once.
Free all August · no card · full access. We read your site first, then ask only what's still missing.
[01] What's actually stuck
Sound familiar?
These are the three we hear most from teams like yours.
Chicken and egg, every quarter
Fix supply and demand goes thin. Fix demand and supply can't serve it.
Liquidity is spread too thin
Listings everywhere, matches nowhere, because you went national on day one.
Buyers don't trust a new marketplace
No reviews, no guarantee, no visible volume, so nobody goes first.
[02] The plays
Six moves you'd start with
Pulled from the library, in roughly the order they compound.
01
Name the constrained side
Everything follows from this. Spend 80% of effort on the side that's actually short.
02
Win one niche completely
One city, one category, one vertical, until match rate is embarrassing. Then copy it.
03
Programmatic supply pages
Every listing, category and location as an indexable page. This is free demand forever.
04
Manual matchmaking
Concierge the first hundred matches by hand. It teaches you what the algorithm should do.
05
Trust stack
Reviews, guarantees, verified badges and visible transaction counts. Trust is conversion here.
06
Poach supply from where it already is
Directories, groups and rival listings are a public list of your future supply.
[03] The money
What this costs to run
Most of the early track is time, not spend.
Month one
$0–150
Research and manual outreach.
Month two
$300–900
Supply incentives in the beachhead.
Where it goes first
The constrained side
Never split it evenly.
Decide today which side is constrained — every other move in this plan changes depending on the answer.
Six here. Five hundred in the product.
Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.
Free all August · no card · full access. We read your site first, then ask only what's still missing.