For nonprofits & causes
Growth for causes that need donors, not just reach.
Awareness is not funding. YOUGTM sequences the plays that turn supporters into regular givers: a clear ask, impact reporting, recurring donation mechanics, grant visibility and the volunteer-to-donor path most organisations miss.
Free all August · no card · full access. We read your site first, then ask only what's still missing.
[01] What's actually stuck
Sound familiar?
These are the three we hear most from teams like yours.
Plenty of supporters, few donors
Social engagement is high and the donation page converts at almost nothing.
Funding is lumpy and grant-dependent
One grant cycle decides the year and nothing else is being built.
Donors give once and never hear back
No impact report, no thank-you sequence, no reason to give again.
[02] The plays
Six moves you'd start with
Pulled from the library, in roughly the order they compound.
01
Fix the donation page
One ask, suggested amounts tied to concrete outcomes, three fields, no distractions.
02
Recurring giving as the default
Monthly first, one-off second. Recurring donors give more over a year, every time.
03
Impact reporting cadence
Show what the last donation actually did, quarterly, with photos and numbers.
04
Volunteer-to-donor path
Volunteers are your warmest donors and almost nobody ever asks them.
05
Grant and directory visibility
Charity directories, matched-giving schemes and corporate programmes have real search traffic.
06
Story-led search content
The questions people ask about your cause, answered better than anyone else answers them.
[03] The money
What this costs to run
Most of the early track is time, not spend.
Month one
$0
Page fixes and thank-you sequences are time.
Month two
$100–400
Email platform and matched-giving admin.
Where it goes first
Donation page
Before any awareness spend.
Rebuild the donation page around a single ask this week — it usually doubles what the same traffic gives.
Six here. Five hundred in the product.
Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.
Free all August · no card · full access. We read your site first, then ask only what's still missing.