For courses & education

Growth for courses that sells the outcome, not the content.

Nobody buys hours of video. YOUGTM sequences the plays that sell the result: proof of outcomes, a free tier that teaches, launch cadence and the completion rates that make referrals happen by themselves.

Free all August · no card · full access. We read your site first, then ask only what's still missing.

[01] What's actually stuck

Sound familiar?

These are the three we hear most from teams like yours.

Traffic arrives, nobody enrols

The sales page lists modules instead of the change the student gets.

Launch spikes, then silence

Everything depends on two launches a year and the gaps are terrifying.

Students don't finish, so nobody refers

Completion is the real marketing channel and it's unowned.

[02] The plays

Six moves you'd start with

Pulled from the library, in roughly the order they compound.

01

Rewrite around the outcome

Lead with what the student can do afterwards, with evidence. Modules go below the fold.

Tool: Your sales pageMetric: Page-to-enrol conversion

02

Free tier that actually teaches

Give away one genuinely useful module. Proof of teaching quality beats any testimonial.

Tool: Your platformMetric: Free-to-paid conversion

03

Outcome proof engine

Collect results at the finish line, structured, with numbers and names where allowed.

Tool: A form + your CMSMetric: Proof assets per cohort

04

Evergreen enrolment plus cohort spikes

Keep a rolling entry open between launches so the quiet months aren't zero.

Tool: Your platformMetric: Revenue between launches

05

Completion mechanics

Deadlines, cohorts, accountability and check-ins. Completion drives every referral you'll get.

Tool: Circle / DiscordMetric: Completion rate

06

Affiliate and partner distribution

Practitioners and newsletters your student already trusts, on a real revenue share.

Tool: Rewardful / Lemon SqueezyMetric: Enrolments per affiliate

[03] The money

What this costs to run

Most of the early track is time, not spend.

Month one

$0–100

Copy, proof and a free module.

Month two

$300–1,000

Ads on a proven page, affiliate payouts.

Where it goes first

The sales page

Fix conversion before buying traffic.

Rewrite the top of the sales page around the outcome — it's usually worth more than a month of traffic.

Six here. Five hundred in the product.

Paste your URL and YOUGTM reads your site, ranks the whole library against it and hands you one step at a time. Free through August, no card.

Free all August · no card · full access. We read your site first, then ask only what's still missing.